Drop Dead Has Fun With Props In New "Deaducation" Collection Lookbook

Drop Dead, the Sheffield-based clothing company helmed by Bring Me The Horizon frontman Oli Sykes, has returned with a collection titled "Deaducation." The lookbook features a gang of models having morbid fun with props while rocking the brand's tees, crew-necks, hoodies, bombers and more, which feature tongue-in-cheek references to Pulp Fiction and Apple keyboard shortcuts, among other things. One jacket features the anonymous quote "The truth is like poetry and most people fucking hate poetry,...